UNESCO MGIEP’s #Virtual campaign #KindnessMatters

Inspired by Mahatma Gandhi’s historic Dandi March, the #VirtualGandhiMarch commences on the UN International Youth Day, August 12, 2019 and runs until the International Day of Non Violence/Mahatma Gandhi’s 150th birth anniversary, October 2, 2019. The virtual march is part of a wider mission, #KindnessMatters for the Sustainable Development Goals (SDGs), a first-of-its-kind international youth campaign on kindness.

#VirtualGandhiMarch: August 12, 2019-October2, 2019

A Youth-led celebration of 150 years of Mahatma Gandhi that mobilizes youth to share their kindness stories on social media

Overview:

UNESCO Mahatma Gandhi Institute of Education for Peace and Sustainable Development (MGIEP) is kickstarting #VirtualGandhiMarch, a social media campaign to mobilize youth to share their kindness stories. 

Inspired by Mahatma Gandhi’s historic Dandi March, the #VirtualGandhiMarch commences on the UN International Youth Day, August 12, 2019 and runs until the International Day of Non Violence/Mahatma Gandhi’s 150th birth anniversary, October 2, 2019. The virtual march is part of a wider mission, #KindnessMatters for the Sustainable Development Goals (SDGs), a first-of-its-kind international youth campaign on kindness with the goal of mobilizing the world’s youth to achieve the 17 SDGs through transformative acts of kindness, compassion, care towards self, others and the environment.

The #KindnessMatters campaign was launched on the International Day of Non-Violence in 2018and has thus far generated 4,500+ youth stories from over 50 countries. The campaign is being rolled out in two phases, with the first phase focusing on generating stories on incredible acts of kindness by young people. The second phase from the year 2020 onwards will mobilize UN Member States to declare an International Decade of Kindness.

How you can participate: 

1)    Write a short post on your Facebook, Twitter or Instagram Account about a time when you were kind to someone/something or someone was kind to you. 
2)    Post a picture of yourself or the Act of Kindness with the post. 
3)    Use #KindnessMatters and #VirtualGandhiMarch 
4)    Make sure you follow UNESCO MGIEP on Facebook, Twitter and Instagram, and tag @UNESCO_MGIEP so that we can repost/share your story.
5)    Nominate at least three people to share their stories.

Format of the stories:

The stories can be shared as a post/ video/ photo with a brief description.

Channels on which stories will be collected:

TwitterFacebookInstagramLinkedIn

For more on the #KindnessMatters for the SDGs or #VirtualGandhiMarch, contact Ms. Piyali Sarkar (p.sarkar@unesco.org) or (youth.mgiep@unesco.org)

For media enquiries, contact: Ms. Gopika Nair (g.nair@unesco.org)

For social media queries, contact: Ms. Radhika Bhatnagar (r.bhatnagar@unesco.org) 

For further details, please click here

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: